Lotame's real-time data management technologies, global data marketplaces, and award-winning customer service make our unstacked data solutions the clear choice for publishers, marketers and agencies looking for a flexible, scalable and cost-effective alternative to the walled-off products from the large MarTech stack companies.
Lotame is the worlds leading unstacked data solutions company, helping publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data.
Lotame LAB
Build Audiences That Perform
Build, segment, and scale custom audiences to power omnichannel marketing campaigns that drive consumer engagement and acquisition.
Get a 360 degree view of the attributes and behaviors associated with consumers on the path to purchase, and transform those learnings into optimized custom targeting segments.
Thousands of 2nd and 3rd party data segments, including exclusive publisher-direct audiences, industry-leading Lotame Precision Demographics, and ACR-driven TV audiences.
Lotame's real time DMP was built to deliver measurable value for marketers, agencies and publishers. This value is unlocked through a powerful set of interlinked solutions that enable you to maximize effectiveness at every stage of your data strategy.
A major health insurance provider was seeking a way to effectively reach business decision makers and heads of household with messaging around their latest insurance offering and benefits. With stiff competition in a crowded marketplace, how could they differentiate themselves and find those most likely to be in-market for a new insurance plan?
They worked with Lotame's data solutions to build and grow a pool of prospective customers, resulting in a 93% increase in purchase intent.
Clearly our partnership and adoption of Lotame's products is unparalleled as we continue to unleash its potential and deliver greater value, improved performance and increased ROI for our advertisers.
RODNEY TAY
Vice President, Digital Sales Solution & Operations, Mediacorp
Want to know what's new at Lotame? Or just looking for more information about how some marketers, agencies, and publishers have used Lotame to meet their business goals? Check out the News & Resources section for case studies, whitepapers, news, events, and lots more!
